After several months of planning to build a marketing strategy to promote the Women’s & Newborn Center, our first :30 television commercial is set to air this Monday on Comcast. As a hospital employee, you get to see it here first — in The ICE!
Gather your colleagues, family and friends, and enjoy the Women’s & Newborn Center “experience.” (Click on the picture to view in YouTube.)
This TV spot is one part of an overall marketing campaign to increase awareness of our Women’s & Newborn Center and position our hospital as the sole provider of the ultimate childbirth experience. Other advertising will include shopping cart ads at King Soopers on 4th & Bromley in Brighton, bus stop ads, and a Google and Facebook campaign. If you have comments or questions, please contact Charmaine Weis, director of Marketing & Communications, at x 1482 or firstname.lastname@example.org.