Power to the Patient

This month, we’re launching our next wave of Power to the Patient brand advertising, starting with a television commercial celebrating how we deliver our mission to our patients. The spot highlights why our work matters: by providing convenient, person-centered care, we allow individuals to support the ones they love and live their best lives.

We invite you to preview the new television spot on WeAreSCLHealth.org before we launch it to the public and encourage you to watch a brief behind the scenes video explaining how this advertisement supports our mission and vision.

Below is a list of some high-visibility ad placements for our new TV commercial. Now you finally have a reason to watch the Super Bowl!

Rent, The Musical (on Fox) – January 27 – :30 placement
:30 V2 – Features little girl, mom/baby, chef and golfer
Super Bowl – February 3: – 15 placement :15 E – This is the only :15 that features three of the talent – horseback rider, chef and motorcycle guy
Grammy Awards – February 10 – :30 placement :30 V1 – This is our “winter” :30, so best to run during our colder months.
Oscars – February 24 – :30 placement
:30 V1 – Winter version.

This year we’re unleashing the collective power of SCL Health to connect with our patients in a new, powerful way.

As we shared last September, for the last five years, SCL Health has been on a transformative journey, becoming increasingly more integrated, connected and coordinated. We’re excited to announce that our new brand campaign, “Power to the Patient,” will launch in the Front Range beginning the week of January 22. The campaign will include new television and radio commercials, digital, social media, and print ads. Our ads will play during popular headline events, so if you’re in the Front Range, make sure to tune in to the Grammy Awards, Super Bowl, Olympics and the Oscars!

Power to the Patient will replace our successful “People Healing People” campaign, with a focus on all the ways SCL Health has evolved to meet our patients’ needs for empowerment, empathy and being treated as a whole person.

Our new campaign is about putting the spotlight where it belongs: On working moms. On new dads. On active seniors. And everyone in between. We listened to our patients when they asked for more ways to be involved in their own healthcare, and we’re demonstrating our commitment in many ways. By empowering patients to have more personal control over their healthcare, they have more power over their health.

What’s Next, and How Can I Learn More?

If you want to to learn more about Power to the Patient and all the ways we will be celebrating and connecting our associates and providers to our brand. We’ve set up an interactive site for associates, WeAreSCLHealth.org, where you can explore the campaign elements, follow our internal and external brand news and access other resources. Over the course of 2018, we’ll be adding new features and information to the site, including a calendar of events, games and other resources, so check in often. We will also be rolling out a revamped brand ambassador program, so stay tuned to learn more about how you can be part of this exciting program.

Visit WeAreSCLHealth.org to learn more about Power to the Patient.

New Power to the Patient Advertising

Get a Preview of SCL Health’s New Brand Campaign, Power to the Patient