Internal Communicatons Excellence
Thanks to everyone who stopped by our booth to participate in the Brand Celebration on May 14 and 15. We greatly enjoyed celebrating you, our hospital, and our entire system. We thought you might like to see how some of your photos turned out. Check them out! You can also see them online: wearesclhealth.org
As you know, SCL Health’s brand is transforming this year to best support our patients’ desire for coordinated and connected healthcare services. Through this effort, we want to increase awareness, drive consumer loyalty and make it a whole lot easier to find and engage with us.
And like many transformations, this one provided a learning opportunity. After reviewing Platte Valley’s current brand, we realized we needed to make a small change to show the difference of a secular hospital within a Catholic healthcare system. Platte Valley’s new logo now has this important distinction while still being very similar to all other SCL Health care sites. It is simple, easy to recognize and elevates Platte Valley along with SCL Health to illustrate a regional presence and range of services.
What does this mean for us at Platte Valley?
In local advertising and at our care site, Platte Valley will use its new logo. Some signage will change as well as marketing materials, letterhead, business cards, forms, etc. In regional advertising where Platte Valley is named with other care sites, the primary SCL Health brand will be used.
This distinction in our brand by no means minimizes our enthusiasm for our partnership with SCL Health. There are many great benefits to being part of a larger healthcare system and we’re excited about a new year with greater collaboration, coordinated and connected care.
Why is Platte Valley’s logo a little different than other SCL Health care sites?
The affiliation between Platte Valley and SCL Health is structured in a way that respects the identity and integrity of Platte Valley as a nonprofit, community-based, secular organization while preserving SCL Health’s ministry and Catholic identity. This structure allows for collaboration, as well as connected and coordinated care for communities we serve.
Platte Valley’s logo illustrates this distinction while still being very similar to all other SCL Health care sites.
How do I access our new logo, letterhead and PowerPoint templates?
These files are available now. Visit the Marketing section of “Forms or Dept & Team Sites” on The Landing for all Platte Valley templates & logos. The SCL Health Store and Pica9 design tools are also ready for use and if you need to order business stationary through SMARTworks, that site will be ready on January 26.
Our new logo is now available for your use! Starting today, you can now access our re-branded templates for letterhead, memos, fax cover sheets, and Power Point presentations, as well as our new logo in both regular size and optimized for email signatures. All of these files are easily accessible on The Landing.
How to find them:
Alternatively, you can:
Here’s How To Update Your Email Signature:
Emails from Platte Valley Medical Center associates should contain sign-off information (signature) listing your sender’s name, title, care site, contact address, email, telephone numbers and/or direct extension, fax and website, followed by our logo. You may choose to develop a shorter version for internal use only.
Please use the following brand standards when setting up your email signature.
Font: Verdana
Point size: 8
Color: Black
Example:
Jane Doe
Title, Department
Care Site Name
Street address, Suite #
City, State, Zip Code
P: 555.555.5555
M: 555.555.5555 (optional)
F: 555.555.5555
jane.doe@sclhs.net
www.pvmc.org (or care site/physician practice website)
For executive signatures, the following block may be added:
Administrative Assistant
[Insert Name]
P: 555.555.5555
[Insert email]
Please do not add background graphics, symbols or colors to email signatures. Short phrases or quotes at the end of signatures are acceptable as long as they appropriately relate to our mission, vision or values.
If you need assistance with editing your signature, here are several guides. Be sure to select the one that corresponds with your version of Outlook.
What is the Brand Refresh project?
The Brand Refresh project is an evolution, a merging of our system goals and our patient’s desires. We are engaging our associates, providers and our communities in this transformation, so that we create a version of SCL Health that creates satisfaction, preference and loyalty in everyone we serve.
You may be wondering, why are we refreshing the SCL Health brand?
SCL Health is on a mission to transform our system into a truly patient-centered organization through:
As patient expectations for healthcare continue to evolve, we need to reflect this transformation of our system in how we present ourselves internally and externally.
What does “patient centered” mean to SCL Health:
By the end of the week, our new logo will be live on our website. Here’s a glance at a few of the other system logos too:
Now that you have some insight into the Brand Refresh project, you probably have some questions. Please email any questions you might have about the Brand Refresh to evelyn.wiant@sclhs.net, or leave them as comments here on the ICE.
If you’d like to purchase clothing and items in the new Platte Valley brand, an online store is now available through SCL Health.
The link to the store is www.sclhealthstore.org. Items must to be charged to a credit card or department purchasing card (p-card). The customer delivery address can be specified at time of order. When ordering, double check that you have selected “Platte Valley” under the “Care Site” category so that your items will have the proper logo on them.
For large quantity orders and items that are not available in the SCL Health store, we can still use our local vendor, Zamar Screenprinting, but this will be the only online store now available.
Reunion has new signage. Just this week, Platte Valley Medical Plaza in Reunion received its new SCL Health branded signs.
Thank you all for your patience through these changes during our journey to join SCL Health. Stay tuned for more exciting modifications in the future.
Today the west facing sign at the far end of the Patient Tower was removed to make way for the new branded sign.
Today you may have noticed a crew from Arapahoe Sign Arts switching out the signage on our Brighton campus to reflect our new brand. These projects will continue throughout the month of September. This is an exciting time for Platte Valley, but will require some patience as we may experience some added noise and unusual traffic patterns due the heavy equipment on our campus.
Click here to see all of the signage that will change.
Crews will work from 7:00 a.m. – 4 p.m. to provide minimal disruption for our patients at night. If you have any questions about this project, please call Charmaine Weis at X1482.
In the past week we have received some requests for more information regarding the email migration. Here is a selection of frequently asked questions and answers:
Do you have a question we haven’t covered? Please send it to Evelyn at evelyn.wiant@sclhs.net.
Very soon we will begin to migrate our email inboxes over to our new SCL Health addresses. This process will take up to two weeks, and we will migrate in groups by department. When it is completed, your email address will fit the SCL Health format of a FirstName.LastName@sclhs.net.
Several days before your group migrates, both you and your director will receive a notice that your group is ready to be migrated. On the day of your group migration, you will be asked to completely log out of your network account, and leave yourself logged out until you start work the next day. It is very important that this process goes smoothly, so please make sure to follow the directions you are given.
The migration will happen automatically once you are logged out. You will not loose any emails that are currently in your inbox, and any messages sent to your old pvmc.org email will continue to be forwarded to your new address for a few months. However, you will want to inform all your non-PVMC contacts that your address has changed. For those that receive email on your smart phone or tablet device, your email on those devices will temporarily stop working. Instructions will be provided to re-establish your mobile email after your migration is complete.
If you have any questions regarding the email migration process, please email Evelyn at evelyn.wiant@sclhs.net or call her at x1481.
Last week the monument and building signs at the Fort Lupton clinic were replaced with our new branded signs. Don’t you think the new signs look great?
As a part of the continuing process of re-branding our hosptial in the SCL Health guidelines, we will be adopting the system-wide guidelines for email signatures.
Emails from Platte Valley Medical Center associates should contain sign-off information listing the sender’s name, title, care site, contact address, email, telephone numbers and/or direct extension, fax and website. You may choose to develop a shorter version for internal use only.
Please use the following brand standards when setting up your email signature.
Font: Verdana
Point size: 8
Color: Black
Example:
Jane Doe
Title, Department
Care Site Name
Street address, Suite #
City, State, Zip Code
P: 555.555.5555
M: 555.555.5555 (optional)
F: 555.555.5555
jane.doe@sclhs.net
www.pvmc.org (or care site/physician practice website)
For executive signatures, the following block may be added:
Administrative Assistant
[Insert Name]
P: 555.555.5555
[Insert email]
Please do not add background graphics, symbols or colors to email signatures. Short phrases or quotes at the end of signatures are acceptable as long as they appropriately relate to our mission, vision or values.
If you need assistance with editing your signature, here are several guides. Be sure to select the one that corresponds with your version of Outlook.
The Platte Valley Ambulance Service is probably the most visible arm of the PVMC family. Accordingly, they were the some of the first to convert to our new brand standards.
We are excited about this visual transition as we begin to publicly identify ourselves as part of a broader network of care. Four out of the nine total PVAS vehicles (the event vehicle and three ambulances) have received the new Platte Valley logo. Don’t they look great?
Here’s a quick reference guide for more information on the new brand. And remember, stay tuned to The ICE as updates will be shared here. If you have a specific question, please call X1481 or email Evelyn Wiant.
Over the past three weeks, we’ve held several Town Hall meetings to introduce you to our beautiful new brand. And while we elected to cancel the last two meetings in the spirit of preserving everyone’s busy schedules, we will publish the same information in weekly updates in The ICE.
Understanding our new brand begins with this short up-beat video.
Starting this Friday, July 1, the public will begin seeing our new brand identity in print advertising that reflects where we have come from and who we are today as a member of SCL Health. We are excited about this visual transition as we begin to publicly identify ourselves as part of a broader network of care. We know you may have questions about our brand and when key transitions will take place.
Adams County Fair royalty will show off our new logo on their chaps this year!
Here’s a quick timeline:
Here’s also a quick reference guide for your information. And remember, stay tuned to The ICE as updates will be shared here. If you have a specific question, please call X1481 or email Evelyn Wiant.